$six million dollar honda commerical*Must see*:o
03-Jun-2003, 10:26 PM
#1
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Thread Starter
Join Date: Jun 2002
Posts: 1,778
$six million dollar honda commerical*Must see*:o
*sorry if repost* .Click this
New Honda commercial in the UK. Very important that you understand:
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see
it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing
up again.
The crew spent weeks shooting night and day. By the time it was
over,
they
were ready to change professions. The film cost six million dollars
and took three months to complete including a full engineering the
sequence. In addition, it's two minutes long so every time Honda
airs
the
film
on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the
most downloaded
advertisement in Internet history. Honda executives figure the ad
will soon pay for itself simply in "free" viewings (Honda isn't
paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them
to
make the film. Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) are parts from those two
cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and
commented on how amazing computer graphics have gotten. They fell
off
their chairs when > >they found out it was for real. Oh, and about
those funky windshield wipers. On the new Accords, the windshield
wipers
have water sensors
and are designed to start doing their thing automatically as soon as
they
become wet. It looks a bit weird in the commercial
New Honda commercial in the UK. Very important that you understand:
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see
it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing
up again.
The crew spent weeks shooting night and day. By the time it was
over,
they
were ready to change professions. The film cost six million dollars
and took three months to complete including a full engineering the
sequence. In addition, it's two minutes long so every time Honda
airs
the
film
on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the
most downloaded
advertisement in Internet history. Honda executives figure the ad
will soon pay for itself simply in "free" viewings (Honda isn't
paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them
to
make the film. Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) are parts from those two
cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and
commented on how amazing computer graphics have gotten. They fell
off
their chairs when > >they found out it was for real. Oh, and about
those funky windshield wipers. On the new Accords, the windshield
wipers
have water sensors
and are designed to start doing their thing automatically as soon as
they
become wet. It looks a bit weird in the commercial
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03-Jun-2003, 10:53 PM
#5
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Join Date: Apr 2002
Location: Seething with anger at idiotic drivers on Steeles Avenue
Posts: 2,607
Despite this being the ten trillionth time I've seen this and/or has been posted, still a fantastic commercial! I still can't believe that it's done without computer generated graphics!
03-Jun-2003, 10:58 PM
#6
Registered User
Join Date: Jan 2003
Location: on a race track
Posts: 17,846
hehehe.... I want to see that in real life (I would love to have been payed to set that up, just like dominos) anyways it's the post posted topic on this forum even beats bill 172 or whatever that was
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