new honda ad ...
26-May-2003, 06:43 PM
#2
Registered User
Join Date: Jan 2003
Location: on a race track
Posts: 17,846
personally I think the civic nation ads are a bad Idea for honda...
here's why,
in the past be it when 4th 5th 6th or even 7th gens (or 3rd or 2nd but the tuning scene wasn't big then) Honda never had to market the civic, the youth marketed it for them by buying it and personalizing them. why did they do this? because buying them was the cool thing, and cars of course represented freedom, buy a civic and doing it up was the in thing to do. however with Honda now "announcing" that buying a civic and doing it up is "cool" youth will turn away from this and buy other cars. why? because youth hate being told what to like. (I am generalizing here). Personally honda should stop trying to sell the car and go back to just making what they like and the sales will follow as long as they are good cars... the move from the double wishbone wasn't a good one IMO.
here's why,
in the past be it when 4th 5th 6th or even 7th gens (or 3rd or 2nd but the tuning scene wasn't big then) Honda never had to market the civic, the youth marketed it for them by buying it and personalizing them. why did they do this? because buying them was the cool thing, and cars of course represented freedom, buy a civic and doing it up was the in thing to do. however with Honda now "announcing" that buying a civic and doing it up is "cool" youth will turn away from this and buy other cars. why? because youth hate being told what to like. (I am generalizing here). Personally honda should stop trying to sell the car and go back to just making what they like and the sales will follow as long as they are good cars... the move from the double wishbone wasn't a good one IMO.
26-May-2003, 10:12 PM
#3
Registered User
Join Date: Apr 2002
Location: REDLINE
Posts: 2,759
Originally posted by gatherer
personally I think the civic nation ads are a bad Idea for honda...
here's why,
in the past be it when 4th 5th 6th or even 7th gens (or 3rd or 2nd but the tuning scene wasn't big then) Honda never had to market the civic, the youth marketed it for them by buying it and personalizing them. why did they do this? because buying them was the cool thing, and cars of course represented freedom, buy a civic and doing it up was the in thing to do. however with Honda now "announcing" that buying a civic and doing it up is "cool" youth will turn away from this and buy other cars. why? because youth hate being told what to like. (I am generalizing here). Personally honda should stop trying to sell the car and go back to just making what they like and the sales will follow as long as they are good cars... the move from the double wishbone wasn't a good one IMO.
personally I think the civic nation ads are a bad Idea for honda...
here's why,
in the past be it when 4th 5th 6th or even 7th gens (or 3rd or 2nd but the tuning scene wasn't big then) Honda never had to market the civic, the youth marketed it for them by buying it and personalizing them. why did they do this? because buying them was the cool thing, and cars of course represented freedom, buy a civic and doing it up was the in thing to do. however with Honda now "announcing" that buying a civic and doing it up is "cool" youth will turn away from this and buy other cars. why? because youth hate being told what to like. (I am generalizing here). Personally honda should stop trying to sell the car and go back to just making what they like and the sales will follow as long as they are good cars... the move from the double wishbone wasn't a good one IMO.
26-May-2003, 11:06 PM
#5
Registered User
Join Date: Jul 2002
Location: Mississauga
Posts: 3,193
I dunno, the way I figure, if people are buying hondas to supe em up, theyre not gonna stop because of Honda is telling them to, there's really no reason, the lot of my peers I talked to think the commercial is cool.
26-May-2003, 11:41 PM
#6
Senior Member
Join Date: Aug 2002
Location: Mississauga
Posts: 13,184
I think on the contrary if youth didn't like being told what to like then the biggest segment of advertising on tv etc... wouldn't consist of youth..... people aged 15-24.... 
think what you will but the facts suggest these people are actually the most prone to advertising, that's why everything focuses on them.... older people just want info and don't really care for suggestions... marketing 101 
think what you will but the facts suggest these people are actually the most prone to advertising, that's why everything focuses on them.... older people just want info and don't really care for suggestions... marketing 101
Thread
Thread Starter
Forum
Replies
Last Post
5lugEk
Honda Civic (+ other) Parts/Accessories for Sale or Trade
0
14-Dec-2010 07:15 PM
kovacs7272
Honda Civic (+ other) Parts/Accessories for Sale or Trade
0
04-Feb-2009 05:03 AM
thekash
Honda Civic (+ other) Parts/Accessories for Sale or Trade
12
27-Mar-2004 10:19 AM
